Walmart in China

2012 ChoiceReviews  
With its "Everyday Low Price" strategy (EDLP), Walmart Inc established itself as the global leader in retailing. Again by adopting low price strategy, Walmart expanded its business into international market. However, 16 years after Walmart entered Chinese market, its low price strategy has not achieved its effect and its profit does not match the number of outlets it operates. Therefore, Walmart has to make adjustment to its EDLP strategy in order to survive in this complex and competitive
more » ... nd competitive retailing environment of China. This paper intends to illustrate the causes for Walmart's strategy adjustment and accordingly propose some tactics. L I U Ya n r o n g ( 2 0 1 3 ) . S t r a t e g y A d j u s t m e n t o f Wa l m a r t China. Management Science and Engineering, 7 (4), 88-93. Av a i l a b l e f r o m : U R L : h t t p : / / w w w. c s c a n a d a . n e t / i n d e x . p h p / m s e / a r t i c l e / v i e w / j . m s e . 1 9 1 3 0 3 5 X 2 0 1 3 0 7 0 4 . Z 0 1 2
doi:10.5860/choice.49-5171 fatcat:5w3upmgyxjcprlq6vxu4tgeduy