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Current research related to the subject matter of business informatics reflects divergent orientations that are fundamentally about representing, analyzing, and designing services or processes or work systems or enterprises. After summarizing those four orientations and citing typical exemplars, this paper identifies a variety of paths toward greater integration between different orientations within business informatics. It identifies central topics for each orientation along with areas indoi:10.1109/cbi.2015.9 dblp:conf/wecwis/Alter15 fatcat:fup3zb2i7bcznevjmtlqugmuwa