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Mediation of firm innovativeness and moderation of environment turbulence on entrepreneurial orientation and firm performance
2019
Journal of Law & Social Studies
The objectives of this study are to examine; the direct effect of entrepreneurial orientation, firm innovativeness on firm performance; the indirect effect of firm innovativeness between entrepreneurial orientation and firm performance; and the moderating role of market turbulence between firm innovativeness and firm performance. Using a quantitative approach, this study has collected data through a survey questionnaire from a sample of 300 Pakistani IT-based SMEs operating in South Punjab,
doi:10.52279/jlss.01.01.1326
fatcat:votmt6fmwjbp7nidh5dmrzyw3i