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Monitoring Propagations in the Blogosphere for Viral Marketing
2012
Journal of Emerging Technologies in Web Intelligence
Even though blog contents vary a lot in quality, the disclosure of personal opinions and the huge blogging population always attracts marketing s attention on blog information. In this paper, we investigate how marketers can identify the information propagation in degree among blog communities. In this way, topic similarity, relatedness, and word repetition between leader and followers writing products are considered as the propagated information. The contribution of this paper is twofold. The
doi:10.4304/jetwi.4.1.94-105
fatcat:2jip3s54qrayjhxj72uwqvvxki