A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
Customer Perception about Private Label Brands in Salem
2019
International journal of recent technology and engineering
The up scaling growth of economy not only bring changes to our environment but also have an impact on cost of living. So people become conscious about the price and quality of the product before they buy and many go for the offers and promotions made by E-Commerce sites which gives a tough competition to local retail stores also. Here the private label brands also start to capture the market share in each segment such that they are cost efficient and acts as alternative to national brands. This
doi:10.35940/ijrte.d1183.1284s219
fatcat:4jaavvqgjngjxcmosmsknsf37q