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The up scaling growth of economy not only bring changes to our environment but also have an impact on cost of living. So people become conscious about the price and quality of the product before they buy and many go for the offers and promotions made by E-Commerce sites which gives a tough competition to local retail stores also. Here the private label brands also start to capture the market share in each segment such that they are cost efficient and acts as alternative to national brands. Thisdoi:10.35940/ijrte.d1183.1284s219 fatcat:4jaavvqgjngjxcmosmsknsf37q