دراسة تحليليَّة للعلاقة بين الجودة المدرکة والارتباط بالمکان وولاء السَّائح الأجنبيِّ للوجهة السِّياحيَّة
المجلة الأکاديمية للبحوث التجارية المعاصرة
The Tourism sector plays an important role in the global economy generally and the Egyptian economy in particular, therefore, this research aims to study the relationship between several variables, namely (Perceived quality, place attachment, Loyalty, and Demographic factors) of the international tourist towards the destination. The data were collected from a sample of 272 non-Arab international tourists in several tourist governorates, also this research was not limited to the study of a
... ic type of tourism, but it was generalized to the whole country of The Arab Republic of Egypt as a major tourist destination. The structural equation model SEM was generated through the software AMOS to test the hypotheses and the relationships between the research variables. Moreover, the results of the research indicated the existence of the following. First, a partial, statistically and significant relationship between perceived quality and tourist's attachment towards the destination. Second, a statistically significant relationship between perceived quality and tourist's loyalty towards the destination. Third, a statistically significant relationship between the tourist's attachment towards the place and his loyalty. Finally, a statistically significant relationship between income and education level as demographic factors and the loyalty of the international tourist.