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WS3_Paper4_Raty-Arndt-Perkis
2017
Figshare
Traditional Project Management (TPM) relies on company's own expertise, or participating companies' expertise in the case of joint projects. For large and complex projects and Extreme Project Management (EPM), the companies' internal expertise may not be enough to develop a commercially successful product. This case study describes use of a Commercial Impact Advisory Group (CIAG) in product design in VisualMedia project. The project designs a new software tool for broadcasting. The CIAG
doi:10.6084/m9.figshare.5067256.v1
fatcat:pdlcxj4wafawll6xbscl6rb6lu