Brian Ward's 'Just My Soul Responding: Rhythm and Blues, Black Consciousness, and Race Relations'

Jody W. Pennington
1999 American Studies in Scandinavia  
Race relations in the United States changed profoundly between the early 1950s and the late 1970s. Contemporaneous with the chief impetus to changethe various boycotts, sitins, voter registration drives, freedom rides, and marches known collectively as the civil rights movementwere the commercial successes of artists and labels that performed, produced, and marketed musical genres closely associated with African American culture. First rhythm and blues, then soul, and later funk attained
more » ... unk attained unprecedented levels of popularity with both black and white audiences and record buyers during the period. The accomplishments of Ray Charles, Aretha Franklin, James Brown and others as performers, and of Atlantic, Stax, Motown, and numerous Independents as labels, seemed to provide a 2. Juan Bruce-Novoa, Retrospace. Collected Essays on Chicano Literature, Theory, and History (Houston: Arte Publico Press, 1990).
doi:10.22439/asca.v31i1.2796 fatcat:aiwt3rnxcvc4tmsemivbqwfzfm