, the worldwide epidemic coronavirus illness, has a substantial influence on the world economy. Big Data Analytics (BDA) assists organization in gaining relevant insights, is being hailed as a new tactical weapon in the sector during this pandemic covid-19 period. This study looked at the impact of organizational factors on BDA adoption to boost business by enhancing organizational performance. SmartPLS 3.3.2 was used to analyse data from 185 manufacturing SMEs in Malaysia in this study. This

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... search identifies key organizational factors that influence BDA adoption and it impact on the organizational performance. The novelty of this research is significant as it integrate organizational context with adoption big data analytics on the impact of organizational performance to example a holistic view of research model. The findings facilitate Malaysian SMEs in strategizing BDA adoption, the changing business climate, and may serve as a model for businesses in developing countries as a key driver in accelerating economic recovery