With the pervasiveness of GPS-enabled smart devices and increased wireless communication technologies, spatial crowdsourcing (SC) has drawn increasing attention in assigning location-sensitive tasks to moving workers. In real-world scenarios, for the complex tasks, SC is more likely to assign each task to more than one worker, called group task assignment (GTA), for the reason that an individual worker cannot complete the task well by herself. It is a challenging issue to assign worker groups

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... e tasks that they are interested in and willing to perform. In this paper, we propose a novel framework for group task assignment based on worker groups' preferences, which includes two components: social impact-based preference modeling (SIPM) and preference-aware group task assignment (PGTA). SIPM employs a bipartite graph embedding model and the attention mechanism to learn the social impact-based preferences of different worker groups on different task categories. PGTA utilizes an optimal task assignment algorithm based on the tree decomposition technique to maximize the overall task assignments, in which we give higher priorities to the worker groups showing more interests in the tasks. We further optimize the original framework by proposing strategies to improve the effectiveness of group task assignment, wherein a deep learning method and the group consensus are taken into consideration. Extensive empirical studies verify that the proposed techniques and optimization strategies can settle the problem nicely.