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In the age of information and knowledge, the role of business companies is not only just to sell products and services, but also to educate their consumers. Educating consumers with extremely diversified backgrounds about technical knowledge is an important part of competitive advantage. To succeed, modern companies need to develop the best education technologies and teaching philosophies. The intelligent agents can play a right role in the personalized education of online consumers, becausedoi:10.1504/ijnvo.2007.012083 fatcat:svkklv353nbmtiw577dk2ayfma