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The Power of Negative Reviews on a Freemium Platform: An Event Study of Pay-for-Negative Regulation
2019
International Conference on Information Systems
The perceived value of online negative reviews is increasingly outweighing those of positive reviews. Negative information is treated as more diagnostic and persuasive than positive information of similar intensity (i.e. negativity bias). This raises regulatory challenges how to balance the effects of positive and negative reviews. Few studies have explored the effects of regulatory interventions that mobilize the power of negative reviews beyond detection and penalize fake reviews. This study
dblp:conf/icis/TangSL19
fatcat:zh5pbxym5feibkbj53f2qdwshu