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Behavioural ecology and advertising practice : an evolutionary approach to consumer engagement within complex networks
2017
This study takes an evolutionary perspective on consumer behaviour in an online context. Specifically, it aims to show how such an analysis can not only enhance our understanding of the contemporary online era but also suggest new avenues for advertising practice. The theoretical approach will draw on insights from a range of disciplines including memetics, semiology and anthropology, as well as cross-disciplinary fields of study such as behavioural ecology. This is necessary given the
doi:10.4225/03/58b75e69d8284
fatcat:way2nl3n5bbsrdujdlfbxqob5a