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The proliferation of mobile Internet devices is creating an unparalleled opportunityfor e-commerce to leverage the benefits of mobility. Mobile e-commerce,commonly referred to as m-commerce, is the ability to purchase goods anywherethrough a wireless Internet-enabled device. Current e-commerce providers, engagedthrough mobile devices, will find advantage in developing unique m-commercevalue propositions founded upon the specific dimensions of ubiquity, convenience,localization, anddoi:10.54155/jbs.25.2.41-57 fatcat:yim7nmnc25e5ddv2vyvenaw6da