The Impact of Logistics Factors on Customer Reviews in E-Commerce

Qingtian Zhang, Youfang Huang, Wei Yan, Yu Wang
2015 International Journal of Multimedia and Ubiquitous Engineering  
Logistics is the next step and the server of the business, which has a crucial importance for an intensive research. In this paper, taking the amazon reviews for example, we will segment the logistics factors in customer reviews from multiple perspectives, and use the method of data mining analysis to construct a model to mine the association rules which based on APRIORI algorithm. At last, the reliability was validated by an actual example. Such study can help businesses understand the
more » ... e degree of logistics in the comments better and help them reduce bad reviews causing by logistics factors. Finally, businesses could improve their reliability and increase their efficiency.
doi:10.14257/ijmue.2015.10.7.21 fatcat:52dzjqc27jc4pe5ipfmyisim2i