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Identification of loyal opinion leaders on Twitter
Identificación de líderes de opinión leales en Twitter
2016
Cuadernos de Gestión
Identificación de líderes de opinión leales en Twitter
Preserved Fulltext
106 show that analyzing the information written by members in their Twitter profile, how many followers they have and how many people or brands they follow is key to identify loyal opinion leaders in brand communities developed in Twitter. Loyal opinion leaders have many followers; however, they do not follow many accounts in this social network site.
doi:10.5295/cdg.140508ml
fatcat:u3tu52g2vneh5egusb3e7oqbli