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Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation

Michael Song, Robert W Nason, C. Anthony Di Benedetto
2008 Journal of International Marketing  

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https://archive.org/details/sim_journal-of-international-marketing_2008_16_1/page/12

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doi:10.1509/jimk.16.1.4 fatcat:ichvbggxvzetzbnjddizr4ecau
Citation

Michael Song, Robert W Nason, C. Anthony Di Benedetto. "Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation." Journal of International Marketing 16.1 (2008) 4-38