Analysis of Awareness among Consumers towards Organic Food Products: With Reference to Vellore Organic Consumers Perspective

Uma, V Selvam
2016 International Journal of Engineering Technology, Management and Applied Sciences www.ijetmas.com   unpublished
There is a community expectation in every country that food must be safe, in general for most of the people and most of the time, this expectation is not met. The safety of food at all times cannot be controlled through strict legislation and regulations. Much of the responsibility for food safety lies with the agricultural sector and the processed food industry to ensure that reliable procedures are being practiced to produce consistently safe primary produce and processed foods. The
more » ... lity also lies with food outlets and consumers to ensure food is handled and prepared in such a way that they do not introduce new risks. India is now looking at a "cluster" approach to increase area under chemical-free framing in other states. Many states have already started earmarking exclusive organic farming zones with Maharashtra leading the pack with 932 exclusive cluster followed by Madhya Pradesh (880), Rajasthan (755). The challenge for food regulators is to maintain a food regulatory system that delivers safe food for the population, enables consumers to make informed choices and also maintains public confidence in the food regulations. Providing significant evidence by the government that there is a low level of risk requires a method of analysing food risks that is evidence-based and transparent, thus it results in effective management strategies which must be communicated clearly to consumers. The aim of this study is to analyse consumer awareness on organic food products with reference to Vellore City, TamilNadu. The study will be based on the data collected from the organic consumers in Vellore city, Tamil Nadu, India. A survey questionnaire will be developed to collect qualitative questionnaire from the consumers of the study. In this backdrop, the present research work is an attempt to explore basically on consumers level of awareness on organic food products with the consideration of Indian Organic industry. The present study results shows that
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