The objective of the paper is to present the theoretical and methodological foundations of sociological discourse analysis (SDA) and to demonstrate the practical application of its procedural basis by way of an exemplary case that has as its theme the culture of devotion to organizations. The development of a practical SDA plan is a constructive and incremental process and its paths are outlined as procedures under development. There is no general and/or rigid rule on what procedures are

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... ry for achieving the research objectives; the contextualizing interpretation of the discourses will determine the practice. The use of SDA as an analytical lens enabled us to explore the internal dimensions of the discourse, considering the social reality in which it is produced and providing an understanding of the culture of devotion through the senses and meanings that are constructed by the workers of the company we studied.