After the emergence of Bluetooth technology around 1998 to eliminate cables, the wireless communication specification has contributed to the digital transformation until today. Shortly after that, the Internet of Things (IoT) concept became popular. However, the time was not yet favorable to the proposals defined by the IoT, that is, a whole world connected. This concept currently puts us in the third wave of computing. Also, the use of beacons can contribute to this scenario. While the IoT is

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... network of devices connected to the internet, the Physical Web is a network of objects and locations with fixed beacons. Beacons are Bluetooth low energy transmitters able to emit a small amount of data to other receiving devices, sufficiently to be identified. Beacons remain in their sleep mode until they need to communicate, usually by a cell phone or tablet request. Thus, these allow a range of applications, from microlocation solutions to payment methods. However, these solutions are still little explored. For instance, in the case of proximity marketing employment, retailers and restaurant chains have used the development of their applications integrated with beacons in search of innovation for their business. Still, they hardly get the recognition of their users. Therefore, proposing a relevant marketing and communication solution between establishments and consumers can spread the beacons usage and enhance the IoT scenario. Thus, this technical report presents an application ecosystem functioning to disseminate advertisements and services to Android application users. To this end, this report describes surveys of opinions and the development of the Navy application with integration into the Navy Manager platform, a system for managing beacons and content registered by advertisers, the application's intermediate users. The Navy App features background beacons scanning and push notification alerts.