Public Relation (PR) is an under-valued management tool for the small and median businesses (SMEs); especially, when PR is supported online. To many SMEs, PR is another form of advertising while others dismiss it as dealing with journalists and sending out press releases. However, PR is more than these. As the information technology becomes popular and mature, many communities like Facebook, Twitter and Line, play important roles in PR for fast communications in order to launch international

more »

... peration. The traditional SMEs face the biggest challenge from the product innovation and the market circuit; interestingly, their collaborated ability often comes from the PR. Our research group including the Taiwanese and Polish professionals expects to assist the SMEs to enhance the competitiveness and international exposure by establishing the international platform for SMEs: E-Business Collaboration Club (EBCC). This research is supported by Ministry of Science and Technology (MOST) of Taiwan, Polish Academy of Science (PAS). The mutual cooperation leads to our initial success of SMEs to form social knowledge groups/communities such that we can observe the SME behavior in the platform. In addition, an actual bike company is used to validate the value of EBCC.