Measuring performance of field-medical programmes: Medical science liaison metrics consensus

Jane Chin
2007 Journal of Commercial Biotechnology  
A Medical Science Liaison (MSL) Metrics Consensus initiative aims to identify fi eld-medical activities throughout the pharmaceutical product lifecycle, and metrics associated with those activities. Since MSL programme deployment strategies may vary from company to company, pharmaceutical executives often use retrospective benchmarking studies to assist their fi eld-medical teams in establishing programme metrics. This Medical Science Liaison Metrics Consensus initiative is the fi rst of its
more » ... he fi rst of its kind to identify activities that are unique to fi eld-based MSL team capabilities. Upon identifi cation of unique contribution of MSL teams across the product lifecycle, metrics were identifi ed and associated with MSL activities across the product lifecycle, with an emphasis on outcomes and compliance. Organisations may use the results of this Medical Science Liaison Metrics Consensus to proactively assess and design their MSL programmes ' current valuation standards.
doi:10.1057/ fatcat:6qajwjdxozdhnkvhp7p4amc6nm