Zhuhai is an important place where film and television works have their framing and several hundred film and television works are shot each year. However, images of Zhuhai in film and television works are not sufficiently shown. Obviously, this is a regret and even a crisis in the era when Chinese cities' competition becomes increasingly fierce. By analyzing and summarizing the relationship between film and television culture industry and urban image communication, this thesis discusses the

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... in which Zhuhai uses the film and television culture industry effectively to improve its urban image and enhance urban competitiveness. Keywords: Zhuhai, film and television culture, urban image However, problems about the relationship between film and television works and urban image communication of Zhuhai have not been discussed yet. Research Design Introduction to Sampling Method and Research Objects In this thesis, the research on the screen culture industry and urban image communication of Zhuhai is on the basis of main film and television works that have been shot in this city. The study on film and television of Zhuhai is carried out by hierarchical, simple and random sampling. Besides, via analyzing and studying related features of components in film and television works that have been shot in www.ccsenet.org/ass