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Business Model Development Strategy for Frozen Food Micro-Businesses in The New Normal Era (Case Study: CV XYZ)
Indonesian Journal of Business and Entrepreneurship
The limitation of community movement in the new normal era has changed consumer behaviour to frozen food products, and digital marketing has been used to carry out a transaction. CV XYZ, a company that produces frozen food, must optimize the existing opportunities and utilize its strengths. The high level of social hygiene and the increasing demand for food integrity has become a challenge the company is facing today. Other than that, the company is now facing several obstacles on productdoi:10.17358/ijbe.8.1.93 doaj:8deaf82dc78849318f15571014a0c1a1 fatcat:foclwmoc45fadlchggjbx466i4