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Emotion analysis of user reactions to online news
Information Discovery and Delivery
Purpose Social media allow for observing different aspects of human behaviour, in particular, those that can be evaluated from explicit user expressions. Based on a data set of posts with user opinions collected from social media, this paper aims to show an insight into how the readers of different news portals react to online content. The focus is on users' emotions about the content, so the findings of the analysis provide a further understanding of how marketers should structure and deliverdoi:10.1108/idd-04-2022-0027 fatcat:7quzj4gyw5gw3ojc6kxyko2nlm