A STUDY ON IMPACT OF TRUST DEFICIT OF CUSTOMERS USING PRIVATE LABEL FOOD PRODUCTS OF RELIANCE FRESH, MORE AND METRO

Rizwana, Arul Jyothi
2017 Ahead-International Journal of Recent Research Review   unpublished
Retailers as a brand have developed a new approach by introducing in-house products or private label products to sustain in the competitive market. Private label products help the retailers to boost their sales by offering equal quality of branded products with low price. Retailers expand their brand by following a strategy of creating a value added store brand with private label products and have introduced wide range of products in different categories like food and grocery, clothing,
more » ... , clothing, household cleaners, personal care, health care, durables etc. The study aims to analyse the impact of trust factor on consumers who are availing private label food products of Reliance Fresh, More stores and Metro cash and carry, Bangalore .It also focuses on the factors responsible for the growth of trust on the consumers of private label food products. The objective of the study is to understand the factors which are influencing the customers to buy in-house food products. The research aims to look into whether the consumer has a trust deficit on in-house brands or not. The factors considered include quality and pricing point. A comprehensive study has been conducted from the sight of consumers and data is collected by conducting a survey with a sample size of 150 (50 Reliance Fresh 50 More stores 50 Metro cash and carry) in Bangalore with the help of a structured questionnaire.
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