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Influence of Social Media on Consumer Behavior Among University Students in Nairobi City County, Kenya
2020
European Journal of Business and Management
This study sought to establish the influence of social media on consumer behavior amongst university students in Nairobi city county, Kenya. The general objective of the study was to establish the influence of social media on consumer behavior amongst university students in Nairobi city county. A Cross-sectional research design was used in this study. The sample frame consisted of university students within Nairobi city county. Convenience sampling technique was used and the sample size was
doi:10.7176/ejbm/12-21-06
fatcat:vewot7yqnjezvcbhbwqsz3agf4