TENNIS: HISTORY AND THE PRESENT Authors Borisova O. V. borisova-nupesu@rambler.ru National University of Physical Education and Sport of Ukraine Fizkultury str. 1, Kiev, 03680, Ukraine Abstract Purpose - a substantiation of ways of development of professional sports in Ukraine (on a tennis material). The primary information is received by the analysis of the scientifically-methodical literature and the documentary sources, official sites of organizational structures of tennis (АТР, WТА, ITF,

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... tinental and national federations, organising committees of tennis tournaments, tennis academies etc.) (more than 450 sources); the method of expert estimations (the qualified experts, judges, trainers, science officers - 26 people) was applied. In article possibility of use of tennis as by one of effective models of development of Olympic kinds of sports in conditions of commercialization and professionalization is theoretically proved; the history-theoretical analyzes of development of professional tennis in the world (3 periods) is carried out; the analyzes of its organizational-legal and economic forms at the international and national levels. Key words sports; organisation; management; commercialization; professionalization tennis; model; References Altukhov P. V. Gosudarstvennoe upravlenie i rynochnoe samoregulirovanie ekonomiki professional'nogo sporta v Rossijskoj Federacii [State administration and market self-regulation of economy of professional sport in Russian Federation], Cand. Diss., Moscow, 2007, 27 p. Belic-Gejman S. V mire bol'shogo tennisa [In the world of large tennis], Sankt Petersburg, Integraf is Service, 1995., 352 p. Borisova O. V. Pedagogika, psihologia ta mediko-biologicni problemi fizicnogo vihovanna i sportu [Pedagogics, psychology, medical-biological problems of physical training and sports], 2011, vol.3, pp. 20-25. Matveev L. P. Obs [...]