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To design profitable business models for electric vehicle (EV) charging it is necessary to understand user preferences. For this purpose, prior literature is analyzed to develop a conceptual framework linking a focal company's assets, the surrounding value network and user preferences. Then, survey insights from two EV charging projects (ultra-E, SLAM) are summarized to illustrate user preferences in this space. Based on this data, the framework is eventually visualized by applying it to fourdoi:10.5281/zenodo.4026795 fatcat:6qavxs4dyzdklit2p2bzx4wcji