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The implementation of the following research is to find out the effect of price, promotion, and product quality on people's buying interest in Chinese brand smartphones. The population used in the implementation of the study were students at the STIE Surakarta campus, and the sample of this study was 88 people. Researchers chose accidental sampling technique used in the implementation of the following research. The data analysis of this study used multiple linear regression analysis where thedoi:10.32795/widyamanajemen.v3i2.1632 fatcat:spfh7bsnbncgrfxeguq32e7vki