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Current communication approaches assume network associations as a prerequisite to both content discovery and access. This network-centric paradigm incurs substantial communication and time overhead, as devices build knowledge of content availability only after blindly associating to a network. In pervasive mobile networking, this prerequisite and associated overhead prevents devices to efficiently identify desired communication partners, i.e., devices running an application or providing contentdoi:10.1109/wowmom.2014.6918968 dblp:conf/wowmom/WirtzCGW14 fatcat:k2qi3guhgjee7fingzzfrmguze