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HOW DOES CRYSTAL KNOW? FOLK THEORIES AND TRUST IN PREDICTIVE ALGORITHMS THAT ASSESS INDIVIDUAL PERSONALITY AND COMMUNICATION PREFERENCES
2019
Selected Papers of Internet Research, SPIR
In recent years, there has been a rise in predictive algorithms that focus on individual preferences and psychometric assessments. The idea is that an individual social media presence may give off unconscious cues or indicators of a person's personality. While there has been a growing body of research into people's reactions, perceptions, and folk theories of how algorithms work, there has been a growing need for research into these hyper-personal algorithms and profiles. This study focuses on
doi:10.5210/spir.v2019i0.11001
fatcat:ny4x7fsogne4xl7p4xgwzrebma