SOCIAL MEDIA INTELLIGENCE Harvard Public Opinion Project

John Della Volpe
2015 unpublished
2 Conceived by two Harvard undergraduate students during the winter of 1999, Harvard University's Institute of Politics Survey of Young Americans' Attitudes toward Politics and Public Service began in 2000 as a national survey of 18-to 24-year old college undergraduates. Over the last 15 years, this research project has grown in scope and mission, as this report now includes an analysis of 18-to 29-year olds on a broad set of longitudinal and current events issues. The first survey of N=800
more » ... survey of N=800 college undergraduates was completed in the Spring of 2000 and all interviews were conducted over the telephone; since that time, 24 subsequent surveys have been released. Over this period, a number of modifications have been made to the scope and methodology in order to ensure that sampling methods most accurately capture the view of the population of young adults in a manner that will be useful to both the Institute of Politics and the broader research and political communities. • In 2001, the survey was expanded from N=800 to N=1,200 college students in order to capture a more robust sample of the undergraduate population. • In 2006, the survey expanded to N=2,400 interviews, as we began interviewing members of the 18-to 24-year-old cohort who were not currently attending a four-year college or university. In addition, because of changing uses of technology among younger Americans, in 2006 the survey moved from a telephone poll to a survey that was administered online. • In 2009, we expanded our scope a third time to include the population of young adults aged 18 to 29. While we will continue to report on the attitudes and opinions of U.S. college students, this change in our research subject was made to allow for better and more direct comparisons to the broader set of election and general public opinion research tracking data, which tends to track the 18-to 29-year-old demographic group. Our fall political tracking surveys will include samples of N=2,000, while the spring semester's research will be more in-depth and include N=3,000 interviews. All of our interviews are conducted in English and Spanish. Using GfK (formerly Knowledge Networks) as our research partner, IOP surveys use RDD and Address-Based Sampling (ABS) frames and are administered online (see Appendix). The interviewing period for this survey of N=3,034 18-to 29-year olds was March 18 to April 1, 2015. The margin of error for the poll is +/-2.4 percentage points at the 95 percent confidence level. During the interviewing period, major media stories included analysis of the Israel elections, suicide bombers attack of mosques in Yemen, Ted Cruz's announcement for president, President Obama announced slowdown of troop withdraw in Afghanistan, U.S. began airstrikes against ISIS in Tikrit, Governor Mike Pence (IN) signed the Religious Freedom Restoration Act, Senator Harry Reid (NV) announced he will not seek re-election, Boko Haram attacked several Nigerian towns, Senator Robert Menendez (NJ) was indicted on corruption charges, and U.S. and Iran negotiated a nuclear deal. Harvard IOP Polling Director John Della Volpe supervised the survey group of undergraduates. As always, the IOP survey group would like to thank IOP Director Maggie Williams, Executive Director Catherine McLaughlin, Communications and Marketing Director Esten Perez for their insight and support over the course of this and all IOP projects.