Consumer Behavior Towards Brand Preference of Passenger Cars in Karimnagar District Karjaluoto et al. (2005)3 investigated the consum

K Rajireddy, D Ravinder
2016 unpublished
readily available, without much waiting time for the delivery. The sudden entry of major global players has made the Indian auto industry very competitive, as India provides twin benefit of ready market and low cost manufacturing base for them. With the explosion of the automobile industry, due to its globalization and liberalization, car manufacturers introduced much innovative and technological advancement in their models. Customers have started thinking to change over to the new models of
more » ... he new models of cars, with related ease than in the past, to suit their changing life styles.