Aspects of Marketing for Tourism

Kei Kuriki
2020 Japan Marketing Journal  
In Japan, tourism has become marketing issues of great interest in recent years. The expansion of inbound tourism continues and the Olympic Games are imminent. Tourism has gained widespread public attention beyond specific issues of the industry. However, tourism is an industry with many contradictions and conflicts. This issue features articles that explore these aspects and discuss how various players can mediate contradictions and conflicts in tourism marketing.
doi:10.7222/marketing.2020.016 fatcat:3lhok4f3xbevjgadyfv64rgx4e