A SWOT Analysis of Persian Handmade Carpet Exports

Seyed Fathollah Amiri Aghdaie, Hosein Zare Zardeini
2012 International Journal of Business and Management  
Since long Time Ago The Persian handmade carpet has known as symbolize of Persian art and culture, This product with several thousand years history Because of particular characteristics in production, designing quality, job creating potential and entering foreign currency has an important and strategic place among Iran's non oil export. But in recent decade decrease the share of Persian handmade carpet in foreign markets. The goal of this research is to analyze the export of Persian handmade
more » ... pet by using the SWOT matrix. The type of this Article is descriptive-cognitive and the related information for this scope has been collected by using library resources such as books scientific journals and more over for collecting necessary data a questionnaire made by researchers have been used, statistic society of research includes a group of experts, sellers and exporters of handmade carpet in Isfahan province which we collected and analyzed their opinion through the use of SWOT matrix. Results of this research show all of the strengths, opportunities, weaknesses and threats of this industry in export. Diskiene, Danuta, Galiniene, Birute and Marčinskas, Albinas. (2008). A strategic management model for economic development. . A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises. Decision Support Systems, Vol. 26, No. 2, pp. 125-135. http://dx.doi.org/10.1016/S0167-9236(99)00024-X Jafar nejad, Ahmad, Sajadipanah ahmad and Ghashlajoee mahdi. (2009). The study of barriers and providing strategies in order to use ecommerce in development of Persian carpet exports.
doi:10.5539/ijbm.v7n2p243 fatcat:osnaxsuoabd3jcqclb7vfjtaji