Self-Monitoring is an individual"s ability to adjust one"s behaviour to external, situational factors. Individuals high on self-monitoring show considerable adaptability in adjusting their behavior to external situational factors. They are highly sensitive to external cues and can behave differently in different situation. Low self-monitors tend to display their true dispositions and attitudes in every situation; hence, there is high behavioral consistency between what they are and what they

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... The study has observed and analyzed the similarities or differences among high and low self-monitors and investment periods. It is hypothesized that there is no significant difference between high and low self-monitors and the investment periods such as short term and long term while holding a stock. Testing of hypothesis, analysis of data and implications are discussed. It is found that high self monitors prefer to sell the stock within the shortest time period responding to the minor changes in the market conditions where as low-self monitors tend to hold the stock for longer periods without responding to the changes in the stock markets.