Patient-reported outcome (PRO) measurement plays an increasingly important role in health care and understanding health outcomes. PROs are any report of a patient's health status that comes directly from the patient, and can measure patient symptoms, patient function, and quality-of-life. PROs have been used successfully to assess impairment in a clinical setting. Use of PROs to systematically quantify the patient experience provides valuable data to assist with clinical care; however,

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... g use of PROs in clinical practice can be daunting. Here we provide suggestions for implementation of PROs and examples of opportunities to use PROs to tailor individual patient therapy to improve patient outcomes, patient-physician communication, and the quality of care for hematology/oncology patients. Learning Objectives • To understand the utility of patient-reported outcome measures in clinical practice • To develop strategies for implementation of PROs into clinical practice Patient-reported outcome measures Conflict-of-interest disclosures: S.D. declares no competing financial interests; J.P. has received research funding from HRSA and NIH and has consulted for NKT Therapeutics. Off-label drug use: None disclosed. PATIENT-REPORTED OUTCOMES IN HEMATOLOGY Summary Integration of PROs into clinical care is a vital step toward individualizing patient care and making care truly patient-centered. Keys to successful integration of PROs into clinical care include: (1) buy-in of administrative leaders, clinicians, and patients; (2) customization of PRO measures to meet goals and needs of each clinical practice; and (3) electronic capture of PRO data.