The objective of the study is to examine the store attributes for a traditional store in Indian context. The study we will evaluate the relationship between store attributes and customer perceptions in different retail categories in traditional stores. The study is a two staged study with its first stage as a set of qualitative based interviews leading the second stage of designing a structured questionnaire. A total of 240 structured questionnaires were collected to examine the data. Another

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... gnificant relation which was evolved was the moderating effect on the relationship between distances travelled on the customer perceptions. The results identified typically stress on the positive relation between customer perceptions and store attributes. The relations identified and the recommendations made in the article would help the retailers catering in unorganized markets to meet the customer expectations and hence retain a loyal customer. From the qualitative survey made with a sample of 40 customers and the extensive literature study, the six constructs that were derived were Store Image, product assortment, product availability, retailer attitude, discounts and extra benefits. A total of 28 statements were Citation: Mishra HG, Koul S, Sinha PK (2014) Customer Perceptions for Store Attributes: A Study of Unorganized Retail Stores in India. Bus Eco J 5: 127.