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Customer Perceptions for Store Attributes: A Study of Unorganized Retail Stores in India
Business and Economics Journal
The objective of the study is to examine the store attributes for a traditional store in Indian context. The study we will evaluate the relationship between store attributes and customer perceptions in different retail categories in traditional stores. The study is a two staged study with its first stage as a set of qualitative based interviews leading the second stage of designing a structured questionnaire. A total of 240 structured questionnaires were collected to examine the data. Anotherdoi:10.4172/2151-6219.1000127 fatcat:dpum6x7q4jet5e4pd4lokbew5m