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This note considers the topic of AI ethics as it relates to applied, industrial AI projects. In particular, it examines "intelligent sales," a strategic management concept that envisions the enhancement of workflows within a sales organization with the use of Big Data and artificial intelligence (AI). This note examines common depictions of intelligent sales campaigns in management literature, identifying key topics in these discourses: data fusion, responsive customer care, automation, anddoi:10.18420/ecscw2020_n02 dblp:conf/ecscw/Wolf20 fatcat:e47pbb4yd5edvp5wl7tb2zb3mu