Influence of Interior Color and Material Matching Design of the Yacht to the Consumer Psychology

Zhuo Jin, Chul Soo Kim
2017 Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)   unpublished
With the development and improvement of the global economy, people's demand for the quality of life is not only confined to food and clothing, but pursue more diversified life and entertainment. The yacht are popular for consumers in the coastal cities. The design and color of yacht have an important impact on people's consumption psychology, the interior color design of the yacht can reflect the aesthetic feeling and level of the yacht, at the same time, express the personality of buyers,
more » ... re the appliance of interior color and material matching of the yacht as well as explore influence of color and material to consumers, thus stimulating the buying inclination of consumers and letting users of the yacht get the enjoyment of physical and mental pleasure. Methods: Starting from the design of interior color for yacht, the paint color is explored, material quality is reasonably collocated, purchase intention of consumers is analyzed from the visual stimulation, color emotion and consumer psychology; Conclusion: the design of the yacht should conforms to modern people's aesthetic temperament and interest through ways of design to cause buying inclination and promote marketing. Keywords-Interior of the yacht; color design; material matching; consumer psychology; marketing strategies 2.
doi:10.2991/icadce-17.2017.95 fatcat:myp73zghujfrhbkj7hh5t33bpi