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Lealtad de marca: antecedentes y perspectivas de investigación Brand loyalty: Background and perspectives for research Lealdade de marca: antecedentes e perspectivas de pesquisa

Julián Angulo, Edison Jair, Duque Oliva, Carlos Alberto, Rodríguez Romero, Para Citar, Ramírez Angulo, Pedro Julian, Duque Oliva, Edison Jair, Rodríguez Romero, Carlos
2013 unpublished

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Julián Angulo, Edison Jair, Duque Oliva, Carlos Alberto, Rodríguez Romero, Para Citar, Ramírez Angulo, Pedro Julian, Duque Oliva, Edison Jair, Rodríguez Romero, Carlos. "Lealtad de marca: antecedentes y perspectivas de investigación Brand loyalty: Background and perspectives for research Lealdade de marca: antecedentes e perspectivas de pesquisa." (2013)