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How Can Music Majors Increase Their Success in the Market for Over-the-Air Downloads?—The Case of Germany
2006
JMM - The International Journal on Media Management
Music majors, who have been suffering from dwindling revenues in their core business, are placing extraordinary hopes on the new market of Over-The-Air(OTA)-Downloads. However, until now there has been no broad academic discussion about this market. In particular, two central questions have not yet been addressed: (1) which factors influence the success of music majors in the OTA-Download market, and (2) how can music majors increase their success in this market? In order to answer these
doi:10.1207/s14241250ijmm0804_4
fatcat:6mcbfxuzhzbn7ghvwf3ku5o5xy