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URL sharing has become one of the most popular activities on many online social media platforms. Shared URLs are an avenue to interesting news articles, memes, photos, as well as low-quality content like spam, promotional ads, and phishing sites. While some URL sharing is organic, other sharing is strategically organized with a common purpose (e.g., aggressively promoting a website). In this paper, we investigate the individual-based and group-based user behavior of URL sharing in social mediadoi:10.1145/2806416.2806572 dblp:conf/cikm/CaoCLGC15 fatcat:qkgrezkuv5gxhpyoz6sypvjdnu