YouTube Video Promotion by Cross-Network Association: @Britney to Advertise Gangnam Style

Ming Yan, Jitao Sang, Changsheng Xu, M. Shamim Hossain
2015 IEEE transactions on multimedia  
The emergence and rapid proliferation of various social media networks have reshaped the way how video contents are generated, distributed and consumed in traditional video sharing portals. Nowadays, online videos can be accessed from far beyond the internal mechanisms of the video sharing portals, such as internal search and front page highlight. Recent studies have found that external referrers, such as external search engines and other social media websites, arise to be the new and important
more » ... portals to lead users to online videos. In this paper, we introduce a novel cross-network collaborative application to help drive the online traffic for given videos in traditional video portal YouTube by leveraging the high propagation efficiency of the popular Twitter followees. Since YouTube videos and Twitter followees
doi:10.1109/tmm.2015.2446949 fatcat:tdjsewls6rckbli6u2qgpfs6ee