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YouTube Video Promotion by Cross-Network Association: @Britney to Advertise Gangnam Style
2015
IEEE transactions on multimedia
The emergence and rapid proliferation of various social media networks have reshaped the way how video contents are generated, distributed and consumed in traditional video sharing portals. Nowadays, online videos can be accessed from far beyond the internal mechanisms of the video sharing portals, such as internal search and front page highlight. Recent studies have found that external referrers, such as external search engines and other social media websites, arise to be the new and important
doi:10.1109/tmm.2015.2446949
fatcat:tdjsewls6rckbli6u2qgpfs6ee