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Special issue, ICCEMT 2015 GEOGRAPHICAL VERTICAL INTEGRATION STRATEGY IN THE BPOULTRY INDUSTRY. A CASE IN MEXICO

José Vargas-Hernández, M Francisco, J Pinzón-López
unpublished

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The aim of this paper is to analyze the strategies undertaken by Industrias Bachoco throughout its corporate development based on theories of vertical integration and location theory. The question is how it is achieved Industrias Bachoco leave behind their competitors and become one of the ten largest producers of chicken and egg of the world? A comprehensive framework to contextualize all the challenges of the reality faced by the company and the long-term vision it has on Mexican markets in
more » ... e United States is used. It is concluded that the vertical integration of production and the location are the cornerstones to implement their business strategies.
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José Vargas-Hernández, M Francisco, J Pinzón-López. "Special issue, ICCEMT 2015 GEOGRAPHICAL VERTICAL INTEGRATION STRATEGY IN THE BPOULTRY INDUSTRY. A CASE IN MEXICO."