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The aim of this paper is to analyze the strategies undertaken by Industrias Bachoco throughout its corporate development based on theories of vertical integration and location theory. The question is how it is achieved Industrias Bachoco leave behind their competitors and become one of the ten largest producers of chicken and egg of the world? A comprehensive framework to contextualize all the challenges of the reality faced by the company and the long-term vision it has on Mexican markets infatcat:kmbzrk7zivbr7lv6r6gbskxduu