It's 2008: do you know where your talent is? Connecting people to what matters

Robin Athey
2008 Journal of Business Strategy  
Foreword Demand for knowledge workers is building even as their experiences, skills, and abilities are falling into increasingly short supply. Meanwhile, this shrinking talent pool grows ever more diverse-and their needs are shifting. They expect interesting work, career development, and fl exibility in exchange for their highly sought after capabilities. Deloitte Research's report "It's 2008: Do You Know Where Your Talent Is? Why Acquisition and Retention Strategies Don't Work" questioned the
more » ... war for talent" approach to these emerging trends. The report's author, Robin Athey, concluded that the most effective recruitment tactics, rich compensation packages, and "hot skills" bonuses don't address the core drivers of talent churn. Rather than focus on acquisition and retention, organizations should focus instead on what employees care about most: developing in ways that stretch their capabilities, deploying onto projects and roles that engage their heads and hearts, and connecting to the people and things that will help them achieve their professional goals. As we work with clients to help them build innovative talent strategies and solutions, we fi nd they are especially interested in connecting people to what matters. Technology and globalization can empower people as never before. The nature of work is changing as people connect in new and exciting ways. At the same time, however, as they race through their days, people can feel less and less connected-to each other and to a sense of purpose in their work. This latest report brings a fresh perspective to these issues. It offers practical solutions for connecting people to each other, to a sense of purpose, and to the resources that they need to do be effective. "Connecting People to What Matters" is part of Deloitte Research's Talent Management series. We look forward to continuing our conversations and our work with you as we co-create next generation innovations. About Deloitte Research Deloitte Research, a part of Deloitte Services LP, identifies, analyzes, and explains the major issues driving today's business dynamics and shaping tomorrow's global marketplace. From provocative points of view about strategy and organizational change to straight talk about economics, regulation and technology, Deloitte Research delivers innovative, practical insights companies can use to improve their bottom-line performance. Operating through a network of dedicated research professionals, senior consulting practitioners of the various member firms of Deloitte Touche Tohmatsu, academics and technology specialists, Deloitte Research exhibits deep industry knowledge, functional understanding, and commitment to thought leadership. In boardrooms and business journals, Deloitte Research is known for bringing new perspective to real-world concerns.
doi:10.1108/02756660810886953 fatcat:id7gobo7gjc6zbvgyfu4zhrko4