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Market Basket Analysis with Enhanced Support Vector Machine (ESVM) Classifier for Key Security in Organization
2019
International Journal of Engineering and Advanced Technology
Market Basket Analysis is considered to be one among the highly popular and efficient sort of data analysis exploited in the marketing and retailing field. The objective of market basket analysis lies in deciding the products purchased together by the customers. Its name has originated from the concept of customers filling into a shopping cart everything of all they had purchased (a "market basket") while doing shopping in the grocery. Having a knowledge of the products that customers buy in
doi:10.35940/ijeat.b3186.129219
fatcat:xh2bbwryhrajhgggtjsgzrd2ue