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Besides the traditional methods of targeting customers, social media presents its own set of opportunities. While companies look for a simple way with a large number of responses, social media platforms like Twitter can allow them to do just that. For example, by creating a hashtag and prompting followers to tweet their answers to some question they can quickly get a large number of answers about a question while simultaneously engaging their customers. Additionally, consumers share theirdoi:10.14569/ijacsa.2018.090216 fatcat:fxxm4ftcuzf3zhgywjztjfecii