Communication Professionals and Organisational Decision-Making: A Finnish Study of Practitioner Roles [chapter]

Markus Mykkänen
2016 Advances in Public Relations and Communication Management  
Traditionally, the debate on communication value and the contribution of communication professionals to organisational decision-making has been linked to diverging roles (managers, technicians). This chapter introduces an alternative view, based on an exploratory, qualitative study of communication professionals in Finland. It focuses on the diverse ways in which these professionals contribute to organisational decisionmaking. The results show a rich, constantly developing picture of
more » ... cture of communication practices, which challenges the traditional dichotomy of manager and technician roles. Communication Professionals and Organisational Decision-Making 2 members face when they are making decisions that enable the organisation to survive and succeed.
doi:10.1108/s2398-391420160000001008 fatcat:knsdezrwuvh7jktj7hecsmxk5i