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Communication Professionals and Organisational Decision-Making: A Finnish Study of Practitioner Roles
[chapter]
2016
Advances in Public Relations and Communication Management
Traditionally, the debate on communication value and the contribution of communication professionals to organisational decision-making has been linked to diverging roles (managers, technicians). This chapter introduces an alternative view, based on an exploratory, qualitative study of communication professionals in Finland. It focuses on the diverse ways in which these professionals contribute to organisational decisionmaking. The results show a rich, constantly developing picture of
doi:10.1108/s2398-391420160000001008
fatcat:knsdezrwuvh7jktj7hecsmxk5i